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GM Uses Blogging to Communicate with Customers Online

question 129

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GM uses blogging to communicate with customers online.GM's vice chairman Bob Lutz-an auto industry veteran and the company's director of product development-began an online journal about the company in 2005.Once readers realized it really was Lutz and not an advertising ploy,they quickly warmed to the idea and appreciated his candid comments about GM and its competition.This is an example of:


Definitions:

Solver

A computational tool used in spreadsheet programs to find optimal solutions to complex decision-making problems by changing multiple variables.

Net Present Value

A method used in capital budgeting to evaluate the profitability of an investment or project, by calculating the difference between the present value of cash inflows and the present value of cash outflows over a period of time.

Cutting Pattern

A specific layout or arrangement that determines how parts or pieces are to be cut out from materials to minimize waste or maximize efficiency.

Scrap

Waste material or discarded items left over from manufacturing processes or considered of inadequate quality for use.

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