Macy's,Nordstrom,Saks Fifth Avenue,and Barneys New York Offer Free Personal Shopping,whereby

question 87

Multiple Choice

Macy's,Nordstrom,Saks Fifth Avenue,and Barneys New York offer free personal shopping,whereby consultants pull clothing they feel will fit the customer's style and specified need.This free service:

• A) encourages customers to develop a relationship with the store.
• B) puts pressure on customers to buy more.
• C) dissuades customers from shopping at the store.
• D) is a good way to sell low-cost, low-involvement products.
• E) Streamlines customer interactions, making sales easier.

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Definitions:

Global Businesses

Companies that operate and provide goods or services in multiple countries across the world.

Marginal Cost

The price of making an additional unit of a product.

Slope

A measure of the steepness or incline of a line or surface, typically described as the ratio between the change in the y-value and the change in the x-value.