An Ad for a Prescription-Only Antihistamine That Does Not Make

question 1

Multiple Choice

An ad for a prescription-only antihistamine that does not make its users sleepy like many other allergy medications was run in several health and fitness magazines.The ad said that if you were interested in learning more about the new product or trying it out,you should ask your physician.The manufacturer of the drug was using a _____ promotional strategy.

• A) reinforcement
• B) personal selling
• C) push
• D) pull
• E) kinetic

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Definitions:

Elevated Estrogen

A condition where there are higher than normal levels of estrogen hormones in the body, which can affect both men and women in various ways.

Feminized

Making something more characteristic of or associated with women or considered traditionally female attributes.

Intermediate

Refers to a mid-level or middle stage in a process, positioned between two extremes or levels.

Genetic Male

A term used to describe an individual whose chromosomes are XY, typically leading to male biological characteristics.