The Main Premise of _____ Planning Is That Advertising Works

question 101

Multiple Choice

The main premise of _____ planning is that advertising works by influencing the brand choice of people who are ready to buy.

• A) stealth
• B) guerrilla
• C) pulsing
• D) recency
• E) seasonal

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Definitions:

Services

Services are intangible activities or benefits provided by one party to another, often characterized by their inability to be physically possessed.

Vertically

Refers to the upward or downward direction within an organization's hierarchy, often relating to communication, decision-making, or organizational structure.

Communication

The process by which information is exchanged between a sender and a receiver.

Coordination

The process of organizing people or groups so that they work together properly and well.