Examlex
The DAGMAR approach is one method of setting advertising objectives.
Choleric
A temperament characterized by a fast, active response to stimuli, often indicative of a person prone to be more easily angered or bad-tempered.
Melancholic
A temperament characterized by deep, pensive sadness or contemplation, often connected to artistic or creative endeavors.
Phlegmatic
A temperament characterized by a calm, reliable, and even-keeled personality, often associated with a high threshold for emotional excitability.
Sanguine
Characterized by optimism or a positive attitude, especially in an apparently bad or difficult situation.
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