Which of the Following Statements About the Selection of Media

question 105

Multiple Choice

Which of the following statements about the selection of media for advertising is true?

• A) Creative planning for an ad that goes on a billboard is the same as the planning for an ad that runs on television.
• B) The media selection is typically unrelated to the advertising objectives.
• C) The appeal and executional style of the ad often affect the media selection.
• D) Creative work is finished before the media are selected.
• E) Media selection is the first step in developing an advertising campaign.

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Definitions:

HR Forecasting

The process used in human resources planning to predict an organization’s future need for employees based on its business goals and strategies.

Attrition

The process of reducing an HR surplus by allowing the size of the workforce to decline naturally because of the normal pattern of losses associated with retirements, deaths, and voluntary turnover.

HR Surplus

A situation in which the organization has more human capital than it requires in order to meet its current or forecasted human capital requirements.

Workforce

The total number of a country's or an organization's employees, including both the staff and the workers.