All of the Following Are Used for Making Media Mix

question 161

Multiple Choice

All of the following are used for making media mix decisions EXCEPT:

• A) media schedule.
• B) cost per contact.
• C) reach.
• D) frequency.
• E) audience selectivity.

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Definitions:

Dominant Class

The dominant class refers to the group of people in a society who hold the most power, wealth, and prestige, often dictating the primary cultural, political, and economic directions.

Linguistic Domination

The control or supremacy of one language over others, often leading to the suppression or decline of minority languages.

Power Theory

A theory in sociology and political science that examines the distribution and effects of power within societies.

Social Controls

Mechanisms, strategies, and institutions by which society regulates individual and group behavior, aiming to conform to societal norms and rules.