After Ruth and Mike Had Paid in Advance for Their

question 42

Multiple Choice

After Ruth and Mike had paid in advance for their week's stay at a Vermont Inn,Ruth felt that they might have chosen poorly and that they were committing themselves to stay at a place they might hate.Then Ruth got a letter from the Inn's owner stating that she was looking forward to their visit and asking what they most enjoyed for breakfast.The hospitality of the letter dealt with Ruth's cognitive dissonance by:

• A) cross-selling
• B) disintermediation
• C) spamming and flaming
• D) implementing a penetration strategy
• E) reinforcing her purchase decision

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Definitions:

Cost-Plus Pricing

A pricing method that involves adding a consistent percentage markup to the total production cost of a product or service to set its sale price.

Mark-Up Percentage

The percentage added to the cost price of goods to cover overhead and profit, determining the selling price.

Material Charge

A fee or cost applied for the materials used in the manufacturing or production of goods.

Material Cost

The cost of raw materials and components used to create a product.