Tesla Motors "Going Green" Doesn't Have to Be Boring. the Tesla Roadster

question 95

Multiple Choice

Tesla Motors
"Going green" doesn't have to be boring. The Tesla Roadster Sport is an electric car that goes from 0 to 60 in four seconds and drives more like a race car than an environmentally friendly ride. But that level of performance will set you back $128,500. As of 2009, Silicon Valley-based Tesla Motors, Inc. was the only company offering highway-compatible electric cars. Most Roadster Sport buyers are car enthusiasts and are buying them for the "fun toy" aspect of having an electric car rather than for environmental reasons.
-Refer to Tesla Motors.Say Tesla set the price of the Roadster high because the company wanted to promote a high-quality image.What type of pricing does this represent?

• A) Prestige pricing
• B) Elite pricing
• C) Penetration pricing
• D) Quality pricing
• E) Complete pricing

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Definitions:

Bandura

Albert Bandura, a renowned psychologist known for his work on social learning theory, which emphasizes the role of observational learning, imitation, and modeling in behavior.

Bobo Doll

The Bobo Doll experiment is a social psychology study conducted by Albert Bandura that illustrated how children learn aggressive behaviors through imitation of adult models.

Control Group

In experiments, a group of subjects who do not receive the experimental treatment and are used as a benchmark to measure how the other tested subjects do.

Aggressive Tendencies

Patterns of behavior aimed at causing harm or injury to others, fear of harm in others, or assertion toward dominance in a social context.