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Using Social Media Effectively

question 46

Multiple Choice

Using Social Media Effectively
Many marketers define their social media objectives around five core concepts: (1) listening--understanding what customers are saying and who those customers are, (2) talking--promoting products/services through conversations with customers, (3) energizing--finding enthusiastic customers and using them to sell to others, (4) supporting--enabling customers to help one another,and (5) embracing--using customers as a source of product innovation.Marketers should also keep in mind that,more and more,customers expect companies to use social media.According to a recent survey,more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves,a whopping 85 percent believe that companies should have an active social media presence.Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to Using Social Media Effectively.Consumers' opinions about the value of social marketing reflect:

Definitions:

Supportive Classroom Environment

An educational setting that fosters academic achievement and personal growth by providing emotional and academic support.

Academic Challenges

refer to obstacles and difficulties encountered in the educational process that impact a student's ability to learn and achieve academic success.

School Absenteeism

The habitual non-attendance of a student at school without valid justification.

Poverty Level

A federally defined income threshold below which an individual or family is considered to be living in poverty, influenced by factors like household size and composition.