When Apple,Inc

question 25

Multiple Choice

When Apple,Inc.originally introduced its iPhone,it was priced at what many believed to be about as high as the market would allow.Within weeks,Apple lowered the price of the iPhone.It appears that Apple entered the market with a _____ approach to pricing the iPhone.

• A) market share pricing
• B) profit maximization
• C) demand-oriented
• D) sales maximization
• E) status quo pricing

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