The Point of Using the Indirect Approach Is to _____________

question 36

Multiple Choice

The point of using the indirect approach is to _____________

• A)keep readers in the dark about the bad news.
• B)keep your company's best interests foremost.
• C)ease the blow and help readers accept the situation.
• D)save face for your company.

---

Definitions:

Everyday Low Pricing

A pricing strategy where a company consistently offers low prices rather than relying on sales or discounts, aiming to attract budget-conscious consumers.

Grocer Shoppers

Individuals who purchase food and other goods at grocery stores.

Value Pricing

The practice of simultaneously increasing product and service benefits while maintaining or decreasing price.

Free On Board

A shipping term indicating that the seller bears the shipping costs and risk of loss until the goods reach the buyer’s specified location.