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If products were in short or surplus supply in the Soviet Union,
Media Multiplexity
The theory that relationships are maintained over various forms of communication media, with stronger relationships utilizing a greater variety of channels.
Social Media
denotes platforms and technologies that enable users to create, share content, and participate in social networking online.
Communication Flows
The process through which information is transmitted and received within an organization or between individuals.
Platforms
Digital or physical frameworks that support the creation and exchange of content, services, or products.
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