Marketing Constructs Cannot Have Concrete Properties (They Can Only Have

question 16

True/False

Marketing constructs cannot have concrete properties (they can only have abstract properties).

---

Definitions:

Fish

Aquatic animals that are typically covered with scales and have gills, commonly harvested as food or kept as pets.

Straight Line

The shortest distance between any two points, or a line with a constant slope, in geometric terms.

Opportunity Costs

Opportunity costs represent the benefits an individual, investor, or business misses out on when choosing one alternative over another.

Natural Disaster

A sudden and extreme event caused by natural processes of the Earth that can result in significant damage and loss.