John Is Trying to Determine If Secondary Research Will Add

question 34

Multiple Choice

John is trying to determine if secondary research will add value in given situations or not. He lists the following five situations. In which of these situations, secondary research is likely to be the least helpful?

• A)Use existing customer base to identify significant characteristics of potential customers
• B)Determine the level of customer satisfaction with the company's new product
• C)Identify problems or requirements of specific customer groups
• D)Provide internal support data for the company
• E)Development of planning tools for successful strategic planning

---

Definitions:

Laissez-faire Perspective

An economic philosophy advocating for minimal government intervention in the market, allowing individuals to act according to their own self-interests.

Monopoly Power

The exclusive control by one company over an entire industry or sector, allowing the company to manipulate market prices and conditions.

Antitrust Laws

Regulations established to encourage competition by limiting monopolies, price fixing, and other practices detrimental to free market economics.

Herfindahl Index

The Herfindahl Index is a measure of market concentration, calculated by summing the squares of the market shares of all firms in the industry.