Explain How Brands Add Value for Both Customers and a Firm

question 52

Essay

Explain how brands add value for both customers and a firm.

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Definitions:

Fair Market Value

The price at which a property would sell under normal conditions in an open and competitive market.

Recognized Gain

This is the portion of gain realized from the sale or exchange of an asset that is subject to taxation under the IRS code.

Sales Commission

A fee or percentage of a sale amount paid to salespeople, typically as an incentive for sales performance.

Legal Fees

Costs incurred for legal services, which can sometimes be deductible on a tax return depending on the nature of the legal issue.