A Company Launches a Wide Range of Perfumes

question 76

Multiple Choice

A company launches a wide range of perfumes.Customers can go to the company's store and combine the perfumes in different ways to create unique scents.This is an example of:

• A)mass customization.
• B)brand repositioning.
• C)perceptual mapping.
• D)ideal positioning.
• E)brand extension.

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Definitions:

Motor Efforts

Activities requiring physical movement and coordination of muscles and limbs.

Multidimensionalism

The concept that various factors or dimensions contribute to a phenomenon, allowing for complexity and multiple perspectives.

Multidirectionality

The concept that human development and abilities can grow or decline in multiple directions at different times.

Context

The circumstances or setting surrounding a situation, event, or idea, which can significantly affect its meaning or interpretation.