The Diffusion of Innovation Theory Is Useful for Firms Because

question 98

Multiple Choice

The diffusion of innovation theory is useful for firms because it primarily helps them:

• A)survive in a market where sales come from mostly new products.
• B)develop effective promotion, pricing, and other marketing strategies.
• C)reduce risk by diversifying into a broad portfolio of products.
• D)satisfy the needs of only current customers.
• E)actively pursue and focus on laggards.

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