Geographic Segmentation Refers to the Segmentation of Consumers Based On

question 74

Multiple Choice

Geographic segmentation refers to the segmentation of consumers based on:

• A)the worth that they get from products or services.
• B)where they live.
• C)their product preferences.
• D)their level of intelligence.
• E)easily measured, objective characteristics such as age and education.

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Definitions:

Operating Activities

Part of cash flow analysis, these involve the core business activities of a company including production, sales, and delivery of its product or service.

Long-Term Borrowing

Loans or debts obtained with repayment schedules extending over a period longer than one year.

Dividends Paid

A corporation's distribution of earnings to its shareholders, generally as a profit allocation.

Return On Assets

A financial ratio that indicates how profitable a company is relative to its total assets, measuring efficiency in generating profits.