A Store Manager at George, a Retail Chain, Wants to Monitor

question 110

Multiple Choice

A store manager at George, a retail chain, wants to monitor the response of customers to new products launched in George's recently renovated retail store on Yonge Street.He appoints a few staff members to monitor the customers while they are in the store.The research method being used by the manager is:

• A)in-depth interviews.
• B)survey research.
• C)observation.
• D)projective technique.
• E)panel research.

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Definitions:

Indirect Channel

A path that goods or services take from the producer to the customer through intermediaries, such as wholesalers, distributors, or retailers.

Automobile Manufacturers

Companies that design, produce, market, and sell motor vehicles.

Consumer

An individual or group who purchases goods and services for personal use.

Industrial Distributors

Companies that specialize in distributing goods, typically in large quantities, from manufacturers to various end users or retailers.