A Research Technique in Which a Small Group of Persons

question 51

Multiple Choice

A research technique in which a small group of persons comes together for an in-depth discussion about a particular topic, with the conversation guided by a trained moderator using an unstructured method of inquiry, is known as:

• A)panel research.
• B)survey research.
• C)an in-depth interview.
• D)a focus group.
• E)projective technique.

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Definitions:

Ad Space

Areas designated for advertisements in various mediums, such as newspapers, magazines, websites, or outdoor locations.

Minor-Points Close

A sales technique where the focus is on the lesser details or benefits to persuade the customer.

Alternate-Choice Close

Alternate-Choice Close is a selling technique where the salesperson presents the prospect with two choices, both leading to a sale, giving the illusion of control.

Summary-Of-Benefits Close

A close wherein the salesperson summarizes the benefits of the product in a positive manner so that the prospect agrees with what the salesperson says.