Examlex
Which of the following research methods is the most popular type of quantitative research method that uses a questionnaire to study consumers' attitudes, preferences, behaviours, and knowledge about products and brands?
Consumer Control
The degree to which consumers influence how a product or service is created, distributed, and consumed.
Direct Marketing
A method of marketing that communicates directly with the target customer through various mediums, including mail, email, and telephone, to generate a response or transaction.
Product Sampling
Product sampling is a marketing tactic that involves giving potential customers a trial size of a product free of charge in order to introduce it and encourage purchase.
Social Media
Platforms and websites that enable users to create and share content or participate in social networking.
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