A Company Uses a Youth Icon to Endorse Its New

question 25

Multiple Choice

A company uses a youth icon to endorse its new range of biker glasses.The commercial symbolizes youth and freedom.An individual who wants to live a life of freedom would be attracted to the ad.In the context of psychographic segmentation, the commercial is appealing to the individual's:

• A)perceptual map.
• B)ideal point.
• C)positioning statement.
• D)lifestyle.
• E)self-moral.

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Definitions:

Voting Shares

Shares of a company's stock that grant the shareholder the right to vote on corporate matters.

Purchase

The acquisition of goods or services in exchange for money, contributing to a company's expenses.

Consolidated Retained Earnings

The accumulated net income of a corporation and its subsidiaries after dividends have been paid out to shareholders.

Gain or Loss

The financial result that occurs when the selling price of an asset differs from its purchase price, either as a profit or a deficit.