Which of the Following Is an Advantage of Using the Undifferentiated

question 125

Multiple Choice

Which of the following is an advantage of using the undifferentiated targeting strategy?

• A)It helps firms to obtain a bigger share of the market and increase the market for their products overall.
• B)It appeals to more customer segments.
• C)It helps to diversify the business, thereby lowering the company's overall risk.
• D)It is much easier to plan promotional strategies for different products being offered to different segments of the market.
• E)It does away with the need to develop separate strategies for different groups.

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Definitions:

Job Rotation

A human resources strategy where employees rotate between various jobs at the same business to gain experience and skills across different roles and departments.

Cash Register

An electronic or mechanical device used in retail environments to calculate and record sales transactions, and to store cash.

Stock Management

The process of ordering, storing, tracking, and controlling inventory to ensure that a company has the right amount of goods on hand to meet customer demand.

Drugstore Assistant

An individual working in a pharmacy who helps in the dispensing of medication and provides customer service under the supervision of a pharmacist.