Which of the Following Is True of Micromarketing

question 107

Multiple Choice

Which of the following is true of micromarketing?

• A)It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind.
• B)It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs.
• C)It refers to the mental picture that people have about a company and its products or services relative to competitors.
• D)It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
• E)It refers to a marketing strategy a firm can use if a product or service is perceived to provide the same benefits to everyone.

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Definitions:

Cognitive-behavioral Therapy

A psychological therapy technique that targets enhancing joy and fixing issues by reforming counterproductive emotions, behaviors, and thinking patterns.

Distract

To divert attention away from a specific focus or activity.

Voices

Auditory hallucinations often experienced by individuals with certain mental health conditions like schizophrenia, involving hearing sounds or voices that are not present.

Hallucinations

Sensory experiences that appear real but are created by the mind, affecting any of the senses, in the absence of external stimuli.