Tech Niche Corp

question 56

Multiple Choice

Tech Niche Corp.,a provider of IT services,has recorded a decrease in sales and profit over the past few months.The managers of the firm review the situation and conduct a SWOT analysis of the firm.This provides new insights into the ways to improve sales.In the context of developing a marketing plan,the organization is in the phase of:

• A) implementation.
• B) control.
• C) planning.
• D) design.
• E) initiation.

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Definitions:

PERT

Project Evaluation and Review Technique, a planning and control tool for managing complex projects.

Continuous Analysis

The ongoing assessment and examination of data or processes to inform decision-making and improve outcomes.

Value Chain

The sequence of activities an organization performs to design, produce, market, deliver, and support its product.

Periodic Analysis

The evaluation of business activities at regular, specified intervals to assess performance.