FedEx, with Its Slogan "When Your Package Absolutely, Positively Has

question 92

Multiple Choice

FedEx, with its slogan "When your package absolutely, positively has to get there overnight," promises to deliver goods overnight for its customers.This is an example of:

• A)deceptive advertising.
• B)cause-related marketing.
• C)unique selling proposition.
• D)personal selling.
• E)impressions.

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Definitions:

David Premack

An American psychologist known for his work in the field of animal cognition and for developing the Premack Principle, which involves using a preferred activity to reinforce a less preferred activity.

Visceral Responses

Automatic, instinctive bodily responses to stimuli, typically related to emotions and survival such as fear or hunger, mediated by the autonomic nervous system.

Skeletal Responses

Skeletal responses refer to reactions or movements of the skeletal muscles, which can be voluntary or involuntary, often as a response to various stimuli.

Reflexive Responses

Involuntary, automatic actions or processes in response to a stimulus.