Fleur Is a Company That Manufactures Perfumes

question 120

Multiple Choice

Fleur is a company that manufactures perfumes. Fleur hires a creative agency to make an advertisement. Before releasing the ad, Fleur shows it to a select audience to test the clarity of the message in the ad, the relevance of the communication channel, and the ad's power of persuasion. While the ad is running, Fleur monitors the daily sales of the perfume and, after the ad has run its course, the company measures the changes in customer perception, awareness, and any resultant purchasing action.
-After the ad has run its course, Fleur tries to measure changes in customer perception, awareness, and any resultant purchasing action.This is an example of:

• A)tracking.
• B)impressions.
• C)pretesting.
• D)pulsing.
• E)post-testing.

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Definitions:

Reasonable Person Standard

A legal benchmark used to determine how an average person would responsibly act in certain circumstances.

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Emergency Situations

Circumstances that pose an immediate risk to health, life, property, or environment, requiring urgent intervention to prevent worsening of the situation.

Comparative Negligence

A legal doctrine that allocates damages based on the proportion of fault attributable to each party involved in an accident or injury.