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Which of the Following Characteristics of Services Is Most Likely

question 78

Multiple Choice

Which of the following characteristics of services is most likely to be reduced through training and standardization?


Definitions:

Poseur Brand

A brand that attempts to project a certain image or identity that is not genuinely supported by its products, services, or corporate values, often perceived as inauthentic by consumers.

Authenticity Deficit

Describes a situation where there is a perceived lack of genuine or authentic qualities in a person, product, or brand.

Brand Storytelling

The technique of using compelling narratives to share the values, mission, and history of a brand, consequently building deeper connections with the audience.

Brand Purpose

The underlying mission or reason for a brand's existence beyond just making a profit, often related to making a positive impact on society or the environment.

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