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Why is the perishability of services a challenge for marketers?
Microeconomic Risks
Risks associated with the effects of market mechanisms on supply and demand, influencing individual decisions in small-scale economies.
Dominant Strategy
In game theory, a strategy that is best for a player regardless of the strategies chosen by other players.
Reward/Risk Ratio
A metric used to compare the potential returns of an investment to its potential losses.
Expected Return
The anticipated return on an investment, based on historical data or probabilistic estimates of future performance.
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