Regardless of the Objective of the Advertising Campaign,each Campaign's Objectives

question 113

Multiple Choice

Regardless of the objective of the advertising campaign,each campaign's objectives must be:

• A) sincere.
• B) consistent with those of the available media.
• C) either informative or persuasive but not both.
• D) specific and measurable.
• E) designed for use in both a pull and a push strategy.

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Definitions:

Volume Variance

An assessment of the impact of production or sales volume differences on a company's revenue or expenses, relative to budgeted amounts.