Firms Are Willing to Offer Generous Rebates Because

question 98

Multiple Choice

Firms are willing to offer generous rebates because:

• A) the retailer and manufacturer always split the cost.
• B) rebates increase sales,but few customers actually apply for the rebate.
• C) they are easier for the consumer to use than are coupons.
• D) rebates are the only type of sales promotion proven to impact sales.
• E) none of these.

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Definitions:

Social Interaction

The process by which people act and react in relation to others, forming the basis of social relationships and structures.

Social Structure

The organized pattern of social relationships and social institutions that together constitute society, guiding and constraining individual behaviors.

Rational Choice Theory

An economic principle that assumes individuals always make prudent and logical decisions that provide them with the highest amount of personal utility.

Micro-to-Macro

An approach or perspective in sociology that starts with the study of individuals or small groups (micro-level) and attempts to understand larger societal structures and processes (macro-level) based on these smaller interactions.