Neville Is Trying to Create an Advertising Message That Tells

question 38

Multiple Choice

Neville is trying to create an advertising message that tells consumers how his company's cell,pager,instant messaging,and Internet services differ from other alternatives in the market.Neville is trying to create a(n)

• A) unique selling proposition.
• B) proportional benefit communication.
• C) institutional advertising message.
• D) PSA.
• E) flighting ad strategy.

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Definitions:

Professional Image

The perception that one projects about themselves based on appearance, behavior, and communication, which is often critical in business and professional settings.

Dress Attire

Clothing worn for a specific occasion or purpose, often conforming to a particular dress code or standard.

Private Practice

The business practice of a professional, especially in healthcare or legal fields, who operates independently rather than being employed by an organization.

Starting

The act or process of initiating or beginning something, such as a project, activity, or conversation.