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U.S.-based global marketers have often found that:
Organizational Citizenship Behaviour
Voluntary actions performed by employees that contribute to organizational well-being and go beyond their explicit job duties.
Workforce Satisfaction
The level of contentment employees feel about their job and work environment, including factors like their tasks, compensation, and company culture.
Turnover Intentions
Employee's self-reported likelihood or intent to leave their current job.
Organizational Commitment
Organizational Commitment is the psychological attachment and loyalty a person feels towards their organization, influencing their willingness to continue working there.
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