Gretchen Has Just Started as a Fashion Marketing Intern for an Up-And-Coming

question 84

Multiple Choice

Gretchen has just started as a fashion marketing intern for an up-and-coming design firm.When she came in she expected to begin right away implementing the four Ps she had learned about in class.Instead,she was asked to work on a project identifying important events where celebrities might wear the fashions.She soon realized that this activity was part of __________,directly related to marketing.

• A) sales promotions
• B) cause-related marketing
• C) public relations
• D) press release development
• E) a push-pull strategy

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