One Difficulty Associated with Using Advertising as Part of a Marketer's

question 81

Multiple Choice

One difficulty associated with using advertising as part of a marketer's IMC efforts is:

• A) breaking through the clutter of other messages targeted for the same audience.
• B) that it is more expensive than personal selling.
• C) that it only works when communicating to the most uninformed consumers.
• D) that government regulations have significantly decreased allowable advertising frequencies.
• E) all of these.

---

Definitions:

FIFO Method

An accounting method where the first items added to inventory are the first ones to be sold or used.

Equivalent Units

A concept used in cost accounting to express the amount of work done by manufacturers in terms of fully completed units of output.

Direct Materials

Raw materials that are directly traceable to the manufacturing of a product and constitute a significant portion of the production costs.

Operational Costing

The method of calculating the expenses associated with the day-to-day running of a business, including costs of manufacturing and services.