An Ad for Bud Light Ran Six Times During a Recently

question 81

Multiple Choice

An ad for Bud Light ran six times during a recently televised football game.When measuring IMC results for this ad,six would be the __________ for this telecast.

• A) frequency
• B) reach
• C) gross rating points
• D) ROI
• E) click-through rate

Define and exemplify the process of market segmentation and consumer profiling.

Explain the concept of repositioning and its importance in marketing.

Understand the role of symbolic and functional attributes in brand perception.

Recognize how visual patterns (e.g., the golden triangle) affect consumer attention in digital environments.

---

Definitions:

Oedipal Complex

A concept in psychoanalytic theory referring to a child's unconscious sexual desire for the opposite-sex parent and jealousy toward the same-sex parent.

Psychosexual Development

Freud's theory that childhood development occurs in a series of stages, each characterized by different pleasures and challenges.

Phenomenology

A philosophical approach that focuses on the direct examination and description of phenomena as consciously experienced, without theories about their causal explanation.

Basic Needs

Fundamental requirements that serve as the foundation for survival, including physiological needs such as food, water, shelter, and safety.