When Burroughs-Welcome Introduced the First Anti-AIDS Drugs,they Initially Set the Price

question 105

Multiple Choice

When Burroughs-Welcome introduced the first anti-AIDS drugs,they initially set the price at $10,000 for a year's supply.Burroughs-Welcome was probably pursuing a __________ pricing strategy.

• A) skimming
• B) introductory
• C) slotting allowance
• D) market penetration
• E) cost-based

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Definitions:

Specified

Clearly stated, described, or defined in detail.

Child-Rearing

Child-rearing encompasses the practices, strategies, and methods used by parents and caregivers to support and guide a child's development from infancy through adolescence.

Shaping

A method in behaviorism used to train a new behavior by successively reinforcing behaviors that approximate the desired behavior.

Extinction

The reduction and eventual disappearance of a learned response, typically when the stimulus originally eliciting the response no longer occurs.