Janet Is an Avid Marathon Runner

question 41

Multiple Choice

Janet is an avid marathon runner.She is what marketers would call an innovator.Janet is likely to:

• A) own the newest,most advanced running shoes available.
• B) attend or participate in the famous national marathons.
• C) subscribe to newsletters about the latest marathon-running health and nutrition information.
• D) have a number of marathon running links bookmarked on her computer.
• E) all of these.

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Definitions:

Licensing/Franchising

A business method where a company (franchisor) allows others (franchisees) to operate a business using its trademark, model, and processes in exchange for a fee.

Cultural Awareness

The understanding and recognition of the differences and similarities between various cultures, including beliefs, values, practices, and social norms.

Raw Materials

The basic substances or components that are processed to manufacture goods or products.

Financial Resources

Refers to the funds that are available to a business or individual for spending in various operations or investments.