Brian Is Trying to Sell a New Line of Ultrasound

question 68

Multiple Choice

Brian is trying to sell a new line of ultrasound imaging equipment. Unlike existing technology, these machines are compact, creating the potential for general practice physicians to have and use them in their offices. Brian is trying to identify innovators in his market, knowing these customers will

• A) spread positive word of mouth to other physicians.
• B) buy one for each office in their practices.
• C) reposition his products.
• D) create demand among the late majority.
• E) not need any service or support when using the product.

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Definitions:

Sampling Distribution

A distribution showing the chances of different outcomes for a statistic, which is generated from a significant amount of samples from a certain population.

Sample Size

The number of individuals or observations used in a sample to estimate characteristics of an entire population.

Point Estimate

A single value given as an estimate of a population parameter that is unknown.

Population Parameter

A numerical value that describes a characteristic of an entire population, such as the mean or standard deviation.