Personal Selling Is Often Used for Introducing New Products When

question 17

Multiple Choice

Personal selling is often used for introducing new products when __________ will slow the diffusion of the product.

• A) relative advantage
• B) compatibility
• C) observability
• D) complexity
• E) accountability

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Definitions:

College

An institution of higher education where students study a broad range of subjects at the undergraduate level and specialize in specific areas.

Display Rules

Cultural guidelines that govern the expression and display of emotions in social situations.

Sentiment Rules

Rules or guidelines that dictate how emotions and opinions are expressed or managed within a specific context.

Social Power

The ability of an individual or group to influence or control the actions, beliefs, or behavior of others within a social framework.