For Marketers,one of the Benefits of Having Achieved Brand Loyalty

question 141

Multiple Choice

For marketers,one of the benefits of having achieved brand loyalty is:

• A) recognition through industry awards.
• B) lower marketing costs associated with reaching loyal customers.
• C) increased price sensitivity among loyal customers.
• D) greater concern about competitors' actions.
• E) all of these.

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Definitions:

Relevant Range

The range of activity or volume over which the assumptions about fixed and variable costs are valid.

Variable Cost

Expenses that vary directly with the level of production or sales volume, such as materials, labor, and utility costs.

Contribution Margin

The amount remaining from sales revenue after variable expenses have been deducted, indicating how much contributes to fixed expenses and profit.

Selling Price

The amount for which a product is sold, determined by considering costs, market demand, competition, and other factors.