Jake Developed a Toothpaste Using Only Natural Ingredients,and He Has

question 124

Multiple Choice

Jake developed a toothpaste using only natural ingredients,and he has been quite successful selling the product in health food stores and some grocery stores.He has recently developed a toothbrush using bamboo and natural components.Jake is considering a __________,giving the toothbrush the same brand name as the toothpaste in order to have greater brand awareness.

• A) co-brand
• B) brand extension
• C) premium brand
• D) joint brand
• E) natural brand

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Definitions:

Payoff Asymmetry Hypothesis

A theory suggesting that differences in the benefits or costs associated with a particular behavior can influence the evolution of sex-specific strategies.

Territory

An area that an animal or group of animals consistently defends against conspecifics or sometimes predators, often for resources or mating rights.

Economic Defensibility

The concept in socioecology that a resource can be defended against competitors at a cost that is less than or equal to its value.

Arbitrary Contest Resolution

A method of determining the outcome of a conflict among animals or individuals using signals or behaviors that do not directly relate to the physical strength or dominance of the participants.