Marketers Need to Think About the Product Offer on Three

question 105

Multiple Choice

Marketers need to think about the product offer on three levels.Which of the following levels includes associated services such as warranties,financing,support and after-sale service?

• A) Augmented product
• B) Core customer value
• C) Actual product
• D) Modified product
• E) Core product

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Definitions:

Adapting Guidelines

Modifying or adjusting rules or instructions to suit a particular situation, context, or purpose.

Marketing Messages

Communications designed to inform, persuade, or remind potential customers about a product, service, or brand.

Preliminary Web Search

An initial online search conducted to gather basic information or overview about a specific topic or question.

Secondary Research

Research done previously for another purpose.