Which of the Following Brand Strategies Is Being Used When

question 46

Multiple Choice

Which of the following brand strategies is being used when the local ice cream shop decides to add a new flavor to its menu?

• A) A line extension
• B) A brand extension
• C) A copycat brand
• D) A premium brand
• E) A multi-brand

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Definitions:

Patent

A Patent is a form of intellectual property that grants its holder exclusive rights to a new invention or process for a certain period of time.

Straight-Line Method

A depreciation technique that allocates an equal amount of the asset's cost to each year of its useful life.

Residual Value

The estimated value of an asset at the end of its useful life.

Internally Generated Goodwill

The increase in value of a business due to factors like reputation, brand, customer base, and relationships that are developed internally over time and not acquired or purchased.