Marketers Often Race Too Quickly into Research Studies to Collect

question 98

Multiple Choice

Marketers often race too quickly into research studies to collect __________ data because it is designed to address their specific questions,while __________ data may exist that can sufficiently address the marketer's questions at a much lower cost.

• A) secondary; primary
• B) syndicated; primary
• C) structured; unstructured
• D) primary; unstructured
• E) primary; secondary

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Definitions:

Probability-Differential Theory

The idea that an activity will have reinforcing properties when its probability of occurrence is greater than that of the reinforced activity.

Reinforcing Perception

The process through which the recognition or understanding of sensory information is strengthened, particularly in the context of learning and behavior modification.

Timberlake and Allison

Researchers known for their contributions to behavioral psychology, focusing on how organisms adapt their behavior to changes in the environment.