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A marketing professor in Ithaca,New York,maintains a museum of failed consumer products.Most new products in this museum failed during the __________ stage of new product development,when they are introduced to a limited geographic area.
Better Business Bureau
A non-profit organization focused on advancing marketplace trust, helping consumers identify trustworthy businesses.
Self-Regulatory Association
An organization created by members of an industry to enforce fair and ethical practices within that industry without direct government intervention.
Better Business Bureau
A nonprofit organization focused on advancing marketplace trust, providing reviews on businesses, and handling consumer complaints.
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