In Questionnaire Design,a Question Such As,"Marketing Is the Best Part

question 102

Multiple Choice

In questionnaire design,a question such as,"Marketing is the best part of the business program,isn't it?" suffers from the problem of a question

• A) that respondents cannot easily or accurately answer.
• B) that respondents are reluctant to answer because the information is sensitive.
• C) that steers respondents to a particular response.
• D) that asks two questions at once.
• E) that is complex and something respondents may be unfamiliar with.

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Definitions:

Selling and Customer Service Activities

Activities involved in selling a product or service to customers, as well as providing after-sales support to ensure customer satisfaction.

Account Management

A business process dedicated to the maintenance and growth of a company's relationships with its customers.

Sales and Service Effort

The combined activities focused on selling a product or service and providing after-sale support to ensure customer satisfaction and loyalty.

Information Collection

The process of gathering, measuring, and analyzing information or data from a variety of sources.