Examlex

Solved

Thomas Has Just Conducted a Focus Group for Apple Computer

question 124

Essay

Thomas has just conducted a focus group for Apple Computer Company,asking participants their opinions regarding new features Apple is considering for their iPod players.Apple's marketing manager wants to use the results of this focus group to justify product changes and new promotional strategies.As the market researcher,how would you respond?


Definitions:

Filial Maturity

The stage in life where an individual reaches a level of maturity that allows them to form reciprocal, adult relationships with their parents.

Filial Crisis

In Marcoen’s terminology, normative development of middle age, in which adults learn to balance love and duty to their parents with autonomy within a two-way relationship.

Filial Responsibility

The duty or obligation of a child to care for, support, and maintain their aging or disabled parents.

Meta-Analysis

A statistical technique that combines the results of multiple scientific studies to arrive at a conclusion about an overall body of research.

Related Questions