In Order to Develop Psychographic Segments,the Marketer Must Understand Consumers

question 45

Multiple Choice

In order to develop psychographic segments,the marketer must understand consumers':

• A) age,income,and education.
• B) gender,race,and religion.
• C) disposable personal income,benefit perceptions,and alternative egos.
• D) self-values,self-concept,and lifestyles.
• E) all of these.

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Definitions:

SSR

Sum of Squared Regression, a statistical measure that represents the total dispersion of observed values from the predicted values in a regression analysis.

SSE

Sum of Squared Errors, a measure used in statistics to quantify the discrepancy between the data and an estimation model.

MSR

Mean Square Regression, indicating the average of squared differences between the observed and predicted values in regression analysis.

Observations

Data collected or measured during a study, experiment, or survey.